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Cheaper Than Therapy

RRP $19.99

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We all know that therapy is just an expensive way to dump out all the feelings and stories that are too embarrassing to share with the people in your life. Now, in Cheaper Than Therapy, you can journal about your childhood, your recurring dreams, and what your relationship was like with your parents.

Filled with 120 tongue-in-cheek prompts, thought-provoking quotes from the likes of Carl Jung, Rorschach inkblot tests, dream analysis, and word association tests straight out of a therapist’s head, Cheaper Than Therapy is the best of therapy with none of the pointed looks and the not-so- therapeutic, “What do you think that means?” and “Let’s explore that further.” Who needs a therapist when you have this brilliant (and much cheaper) journal?

About the Author

J.R.R Tolkien served in World War I before returning to his alma mater, Oxford, where he taught philology and medieval literature. Fascinated by language Tolkien invented his own Elvish which led into his own mythology. The Hobbit was first published in in 1937 followed by the trilogy The Lord of the Rings in 1954--55.


How Consumers Pick A Hotel

RRP $317.99

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Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided to make your hospitality career relaxing and satisfying. When you finish this fantastic reading journey, you'll be prepared to offer services that meet the public's demands, and you'll possess the prerequisite knowledge and skills for developing your own strategic approach to a target market. As the many methods of segmentation are discussed in detail, you will also learn effective strategies for communicating with multiple segments. Ideal as a supplementary text for marketing and hospitality marketing courses, How Consumers Pick a Hotel provides a concise overview of consumer behavior and intertwines marketing theory with sound ways in which to implement the theory. This will both orient you and give you a solid base for understanding the principles in question. You will quickly grasp the various methods of segmentation, and the book's "real-life" segmentation schemes will teach you how to apply them in day-to-day business.As the many methods of segmentation are discussed in detail, you will learn effective strategies for communicating with multiple segments. In the end, you will have acquired the prerequisite knowledge and skills for developing your own strategic approach to a target market. How Consumers Pick a Hotel is suitable both as a reference guide for practicing marketing managers and hospitality professionals who specialize in marketing and as a companion text for graduates and undergraduates who need to know the ABCs of target marketing. You'll turn to it again and again for guidance and practical, easy suggestions



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